With more than 13 years of experience in Sydney and Jakarta, she specialises in cross-border public and private M&A, private equity, joint ventures and foreign investment transactions, with a particular focus on the consumer, pharma/healthcare and financial services/fintech sectors. She is also an experienced lawyer specialising in data protection laws in Indonesia.

Cellia's recent work includes advising the following clients:

Digital Economy/Consumer 

• Various MNCs, such as, Diageo, adidas, and Mars group on various legal and regulatory aspects of their respective business operations in Indonesia, including in relation to distribution and retail, import licensing, consumer and data protection, transportation and logistics, e-commerce, and digital platforms
• Zalora Group, leading fashion e-retailer in South East Asia, on its proposed business expansion in Indonesia
• Asia Partners, a South East Asia growth equity firm, on its USD50 million investment in the Series B fundraising of GudangAda, Indonesia’s largest B2B e-commerce platform  
• JD.com, a Chinese e-commerce giant, and Singapore's Provident Capital Partners, as lead investors in the US$2 billion Series F investment funding round in Gojek
• KKR on its acquisition of Unilever’s margarine and spreads business in Indonesia as part of the US$8 billion global acquisition of Unilever’s margarine and spreads business, and subsequent establishment of Upfield group subsidiaries in Indonesia
• Upfield Group (member of KKR) in relation to the legal and regulatory aspects of their margarine and spreads business operations in Indonesia
• General Atlantic on its first investment in Indonesia (USD145 million) in the food and beverage division of publicly listed Mitra Adiperkasa, Indonesia’s leading retailer and food and beverage operator
• CVC Capital Partners on its USD125 million pre-IPO bond and option investment in the sports related retail business of Jakarta listed Mitra Adiperkasa, one of Indonesia’s largest consumer retail business
• Inchcape, a UK-based multinational automotive distribution, retail and services company, on its joint venture with Indonesian automotive group Indomobil to distribute and import Jaguar Land Rover vehicles and spare parts in Indonesia

Healthcare / Pharmaceutical

• Docta Aspen, Australian healthcare providers, on the proposed US$1 billion healthcare project to build hospitals and provide supporting healthcare services to West Java Province and a joint venture with Indonesian state-owned enterprise PT Jasa Sarana
• Kalbe Farma group, a large Indonesian pharmaceutical, healthcare and nutrition business, in relation to its proposed joint venture with a foreign e-commerce company to operate a health and wellness online and offline channel commerce platform in South East Asia
• Dyson, a British technology company which manufactures household appliances, in relation to the Indonesian regulatory framework applying to the distribution of medical equipment in Indonesia
• Fullerton Healthcare on a proposed joint venture with an Indonesian partner and various regulatory advice on healthcare services in Indonesia
• a Korean multinational in relation to its laboratory clinic establishment in Indonesia
• a leading global food company on the proposed acquisition of an Indonesian traditional medicine business
• CVC Capital Partners in relation to its c.US$167 million acquisition of 15% interest in PT Siloam International Hospitals Tbk, Indonesia’s largest private national healthcare group
• a multinational pharmaceutical company on the proposed establishment of a local presence in Indonesia to commercialize pharmaceutical products 

Financial services / Fintech / Financial Buyers

• The Carlyle Group and Southern Capital Group, on the divestment of their USD1.17 billion (c.90%) stake in Indonesian listed mobile tower company, Solusi Tunas Pratama, to Protelindo, Indonesia's largest independent mobile tower company
• LinkAja, the Indonesian state-backed digital payment platform, on its US$200million Series B investment funding round from strategic investors including Grab and Gojek 
• a US investment firm on its USD55 million investment (lead investor) as part of the USD150 million Series C fundraising of Ruangguru, Indonesian online education tech platform
• a US investment firm on its USD65 million (lead investor) as part of the USD150 million Series C fundraising of Xendit, Indonesia-based payment gateway service provider 
• JD.com, a Chinese e-commerce giant, and Singapore's Provident Capital Partners as lead investors in the USD 2 billion Series F investment funding round in GO-JEK, Indonesia's first unicorn company, specialising in ride-hailing and logistics
• Bank Permata, on its c. USD$3 billion acquisition by Bangkok Bank Public Company Limited of approximately 89.12% in listed Indonesian bank PT Bank Permata Tbk from PT Astra International Tbk and Standard Chartered Bank 
• Temasek, on its USD4.56 billion 3-step divestment of a 73.8% stake in an Indonesian listed bank, Bank Danamon, to MUFG Bank, Ltd